StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Nokia Strategy in Mobile Handset Industry - Assignment Example

Cite this document
Summary
The assignment "Nokia Strategy in Mobile Handset Industry" focuses on the critical analysis of Nokia strategy in the mobile handset industry, and how has globalization changed its way of operation. The industry life cycle consists of four stages – Fragmentation, Shake-out, Maturity, and Decline…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Nokia Strategy in Mobile Handset Industry
Read Text Preview

Extract of sample "Nokia Strategy in Mobile Handset Industry"

Download file to see previous pages

The mobile handset industry has traditionally been enjoying healthy margins. Though there was a surge in the market demand in 2004, the growth was projected to decline from 2008. The Middle East, South East Asia, Africa, China, and India presented the new growth markets. The market was one of rising costs, reduced prices, high competition, and low-cost models.The average selling prices were down by a whopping 35% and there was a clamor for cheaper models in emerging economies and developing markets.

The basic phones were available for $ 50, with low-end models being available for as low as $ 25, and even $ 10.Multinational set up operations and set new standards for wages, training, and technology transfer. An environment of meritocracy was being created and hard work, ethical behavior, and a desire to learn were the watchwords.The fall of the iron curtain in Europe and the transition of State Societies opened up new markets for Western Europe. Eastern Europe was expected to move towards 100% penetration levels in 2011, from the current 85%.

The manufacturing process was being off-shored to low-cost countries, lately Eastern Europe. Labor costs much lower in Central European Countries than in other Western European Nations. Additionally, they also offered huge advantages in terms of high productivity and simple taxes. However, of late, wage costs were on the rise and the labor force was beginning to shrink with people migrating to richer European nations like Britain and Germany.There are three levels of strategy – Corporate Strategy, Business Strategy, and Functional Strategy.

Corporate strategy deals with the vision and mission of an organization. The Mission of Nokia is “Connecting people”. Its strategic intention is to “Build great mobile products”.The word “Nokia” is named after the Nokia River in Southern Finland. Beginning as early as 1865 and with a rich history of a century and a half of the innovation, Nokia transformed itself from a riverside paper mill in Southern Finland to a global telecommunications leader. A conglomerate of paper, rubber, cable, and electrical companies, it was only in 1996 that Nokia turned its focus on the telecommunications business.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International Management Assignment Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1415062-international-management
(International Management Assignment Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/family-consumer-science/1415062-international-management.
“International Management Assignment Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/family-consumer-science/1415062-international-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF Nokia Strategy in Mobile Handset Industry

Case study on Nokia

They are one of the leading manufacturers of mobile handset in the world.... They are one of the leading manufacturers of mobile handset in the world.... Its recent venture into the smartphone industry has been somewhat mediocre.... This downturn in the sales of mobile devices will be a major reason for handset manufacturers to turn their attention to the smartphone market, in order to maintain and increase the targeted sales value....
12 Pages (3000 words) Essay

Nokia Corporation

The researcher of this essay “Nokia Corporation” aims to analyze the innovation of long term plans in national as well as worldwide mobile industry.... hellip;  According to the essay, the operations of Nokia expanded significantly in all the spheres in order to satisfy the various desires as well as the requirements of the customers along with the growth particularly in the telecommunication industry.... Telecommunication industry The effective combination of several telecommunication deregulations, enhanced enlargement of various internet related applications and the attractiveness of the mobile services ultimately accelerated the pace of growth in the telecommunication industry....
13 Pages (3250 words) Essay

Nokia: Marketing Strategy

% market share in mobile phone industry (Damian and Calvin, 2012).... Nokia's Position in the Market Figure 1: Leading mobile manufacturing Companies' market share Source: Samsung, Nokia, and Apple dominate phone sales in spring 2012- August 2012 (Hill, 2012) Based on the 2012 results, Nokia is ranked as the second largest company in the competitive mobile industry.... The further sections of the report shed light on Nokia's current market status in the mobile industry....
14 Pages (3500 words) Research Paper

Introduction to Nokia

okia is the world leader in mobile communications.... The main purpose of this report is to identify key practices of Organizational Learning in context to Nokia, worlds leading mobile manufacturer.... It is right now the leading mobile supplier in the world with the overall market share of 33%.... It also holds the award of leading supplier of IP and mobile networks.... Firstly brief concepts of Organization Behaviour are discussed with respect to innovation and creativity and how they are related to Nokia's strategy....
10 Pages (2500 words) Essay

International Business Strategis of Nokia and Samsung

Nokia, once termed as the undisputed king of the mobile handset market, has followed the resource-based strategy during its 'going global' process.... The Finland based mobile handset manufacturing giant has realized that in order to prevent the dipping sales figure, technological up-gradation up to the standard of the modern-day business is needed.... The change in technology in mobile phones to smartphones and touchscreens from normal keypad based phones and the firmware updates came with it have emerged as the key issues to be addressed while doing the business....
8 Pages (2000 words) Essay

Nokia Strategy for Industry Leadership

The report "nokia strategy for Industry Leadership" analyzes the strategy of Nokia, a major industry leader in the wireless technology/telecommunications market, over the past 3 years.... The industry of which Nokia is a part is very competitive, so companies in this industry have to react proactively to change, or create change rather than reacting.... s mentioned above, the wireless telecommunications industry, of which the smartphones in which Nokia specializes are a part, is very dynamic and competitive....
6 Pages (1500 words) Report

Innovation And Product Development Of Nokia

Nokia although present in the world business industry for over 100 years, they have primarily established their stranglehold in the telecommunication industry after the boom in the use of mobile phone in around 1992.... They have made the mobile phone sector their core business.... They have in recent times continued with this trend by launching 3rd Generation mobile phones, Ovi, a new internet service based brand (Appendix 12)....
17 Pages (4250 words) Research Paper

Business-Level and Corporate-Level Strategies: Nokia

On the other hand, what remains of the firm after the sale of the handset business is considered to be formidable and promising in terms of spurring future growth and establishing Nokia on a more solid footing.... Without the handset business, Nokia is expected to leverage its patents portfolio more to be able to squeeze more revenues from them.... Nokia also stands out for the equally dramatic collapse of its business, from being the most dominant player in the mobile phone business, to a player whose debt had been reduced to junk, with dwindling and increasingly marginal shares of the total smartphone market, the collapse of its market capitalization and revenues, and its precarious cash and overall financial position....
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us