StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Unilevers Main Corporate-Level Strategies - Case Study Example

Cite this document
Summary
The paper 'Unilever’s Main Corporate-Level Strategies" is a good example of a management case study. Corporate-level strategies are known for helping organizations achieve their core competencies amid the high competition in the market. They basically ensure that organizations satisfy consumer needs and preferences so as to achieve an economy of scale above the average competitors in the market (Bowman & Helfat. 2001, 23)…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful

Extract of sample "Unilevers Main Corporate-Level Strategies"

Download file to see previous pages

The paper 'Unilever’s Main Corporate-Level Strategies" is a good example of a management case study. Corporate-level strategies are known for helping organizations achieve their core competencies amid the high competition in the market. They basically ensure that organizations satisfy consumer needs and preferences so as to achieve an economy of scale above the average competitors in the market (Bowman & Helfat. 2001, 23). The corporate strategies also indicate the actions that an organization is willing to take so as to add value to the customers by utilizing its core competencies in the specific products. It’s worth noting that the position of a business in an industry is highly determined the corporate strategies that it has adopted. It’s the corporate strategy that makes the corporate whole by adding value to the whole of its business unit parts (porter, 1980).

This review paper aims at identifying, analyzing, and evaluating the various corporate-level strategies which Unilever has adopted over the years of its existence. In order to effectively describe the identified corporate strategies, the review integrates strategic concepts such as Ansoff matrix, the strategy clock, Mckinsey model, and Porter's generic model. In addition to the use of the strategic concept model, the review also focuses on the suitability of the various Unilever corporate models. For an in-depth evaluation of the strategies on the suitability appraisal criteria, the review integrates other critical tools and theoretical concepts such as PESTEL, SWOT, stakeholder mapping and value chain analysis

 

 

Unilever’s Corporate-Level Strategies

In its 63 years of existence, Unilever had to struggle with synergies by searching for related businesses and growth by diversification. To facilitate the transformation from conglomerate to a more focused corporation, Unilever was more concerned with acquiring numerous businesses while disposing of some in search of more suitable businesses (Nag 2015, p. 499). In light of the portfolio concept of strategy, Unilever created synergies in terms of sharing activities and skills. In the mid-1980s, corporate management began to feel uneasy about the lack of coherence of their activities and strategy and began to review their product range (Nag, 2015. p. 499). The portfolio strategy was no more of a financial strategy that delivered a very low competitive advantage. In this note, they started to focus on areas that proven a high level of professionalism and strength.

...Download file to see next pages Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(Unilevers Main Corporate-Level Strategies Case Study, n.d.)
Unilevers Main Corporate-Level Strategies Case Study. https://studentshare.org/management/2076144-describe-unilevers-main-corporate-level-strategies-and-evaluate-the-suitability-of-these
(Unilevers Main Corporate-Level Strategies Case Study)
Unilevers Main Corporate-Level Strategies Case Study. https://studentshare.org/management/2076144-describe-unilevers-main-corporate-level-strategies-and-evaluate-the-suitability-of-these.
“Unilevers Main Corporate-Level Strategies Case Study”. https://studentshare.org/management/2076144-describe-unilevers-main-corporate-level-strategies-and-evaluate-the-suitability-of-these.
  • Cited: 0 times

CHECK THESE SAMPLES OF Unilevers Main Corporate-Level Strategies

Accounting and Interpreting Financial Statements - Unilever International Plc

he main operations and key brands for Unilever have been able to establish themselves with an identity of their own.... … Accounting and Interpreting Financial Statements – Unilever International PlcUnilever International Plc:Unilever Group is a merger between a British soap manufacturer Lever Brothers and another company called Uni....
13 Pages (3250 words) Assignment

Assessment of Unilevers Interactive Marketing Activities

… The paper “Assessment of Unilever's Interactive Marketing Activities, Interactive Marketing for Consumers, Top Interactive Marketing Trends Facing the Industry” is an excellent variant of case study on marketing.... Interactive marketing is the latest trend in companies all over the world....
9 Pages (2250 words) Case Study

The Environment of Unilever Company

… The paper 'The Environment of Unilever Company" is a good example of a management case study.... The environment for the Fast Moving Consumer Goods (FMCG) is changing rapidly, more especially, with the increasing popularity and brand leveraging in different line extensions within the industry....
8 Pages (2000 words) Case Study

Admirable Leadership Traits of Paul Polman, CEO of Unilever

… The paper 'Admirable Leadership Traits of Paul Polman, CEO of Unilever" is a good example of a management case study.... Globalization is the integration of world economies through the elimination of barriers on trade while strengthening communication and interaction between states.... Globalization can also be defined as the compression of the world and the intensification of the consciousness of the world as a whole (Robertson 1992)....
10 Pages (2500 words) Case Study

Application of IHRM Concept in China - Unilever and P&G

The market is becoming highly competitive that most multinational corporations (MNCs) are developing strategies to maintain their competitive advantage.... The market is becoming highly competitive that most multinational corporations (MNCs) are developing strategies to maintain their competitive advantage....
9 Pages (2250 words) Case Study

Corporate Social Responsibility: Unilever Case

CSR strategies are also significant in a competitive market environment.... … The paper "Corporate Social Responsibility: Unilever Case" is a great example of a case study on management.... Corporate Social Responsibility (CSR) is essential in a business organization.... Stakeholders are all entitled to a responsible treatment by the company....
10 Pages (2500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us