StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Target Market - Research Paper Example

Cite this document
Summary
Kotler (2011) argues that one of the key concepts in marketing management is to choose target market correctly and communicate them effectively about the product. None of the product can ever satisfy everyone in the market. That is why so many companies vie for their share in…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Target Market
Read Text Preview

Extract of sample "Target Market"

Target Market Kotler argues that one of the key concepts in marketing management is to choose target market correctly and communicate them effectively about the product. None of the product can ever satisfy everyone in the market. That is why so many companies vie for their share in the market by carefully choosing their target market based on the features of the product and distinct need of the customer that can be satisfied through their product offering.Anheuser-Busch has developed a product called a zero calorie beer.

The product has been developed keeping in mind the distinct class of people who want to have their daily dose of beer but at the same time scared of adding extra calories in their body. Anheuser-Busch needs to identify target customers before communicating them about the product. Currently, people are quite conscious about the fact that obesity increases the risk of diseases such as diabetes and heart related issues. The statistics reveal that Obesity prevalence is 30 percent or more in 12 states in the US.

Among these Mississippi had the highest obesity rate of 34.9 percent in 2011. Other states are Missouri, Oklahoma, South Carolina, Texas, Michigan, Kentucky, Indiana, Louisiana, West Virginia, Alabama and Arkansas. The statistics also reveal that non-Hispanic blacks have the highest rates of obesity at 49.5 percent compared to non-Hispanics whites at 34.3 percent. It has also been found that higher income class among non-Hispanic black suffers most from obesity (Overweight and Obesity, 2012).

The survey done by Gallup further revealed that obesity has increased significantly in older people in their 40s, 70s and 80s (Heavey, 2012).From the above findings, it is clear that Anheuser-Busch, in its first phase, needs to target non-Hispanic blacks, especially above the age 40, focusing mainly in 12 states with highest obesity rates in the US. ReferencesHeavey, S. (2012). U.S. elderly, middle-aged see higher obesity rates: poll. yahoo.com. Retrieved November 22, 2012 from http://news.yahoo.

com/elderly-middle-aged-see-higher-obesity-rates-poll-152503678.htmlKotler, P (2011). Marketing Management. Prentice-Hall, New Jersey. Print.Overweight and Obesity (2012). Centers for Disease Control and Prevention. Retrieved November 22, 2012 from http://www.cdc.gov/obesity/data/adult.html

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Target Market Research Paper Example | Topics and Well Written Essays - 250 words”, n.d.)
Target Market Research Paper Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/marketing/1609296-target-market
(Target Market Research Paper Example | Topics and Well Written Essays - 250 Words)
Target Market Research Paper Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1609296-target-market.
“Target Market Research Paper Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1609296-target-market.
  • Cited: 0 times

CHECK THESE SAMPLES OF Target Market

Individual Target Market

Individual Target Market Paper Name Institution Individual Target Market Paper HULU is a company operating majorly as a website and all its provisions are found on the site.... Basing on the consumers' essence in the distribution of the producers or the suppliers, there is need to evaluate various aspects of the customers in the market.... A company should uphold excellent delivery of its products or services to the consumers in the market....
5 Pages (1250 words) Essay

The Marketing Mix: Golden Circle Orange Juice

The pricing is according to the ingredients used by the manufacturers and apart from that the Target Market has been kept as the factor in deciding the price.... The advertisement is properly designed for its desired Target Market as it has both its USP placed at the front of the package in order to make the customer know what the manufacturers are offering.... The Target Market is an essential factor in this case to decide the price of the product....
3 Pages (750 words) Essay

Being the Target Market

In the paper “Being the Target Market” the author discusses the issues that those that do not want to be a Target Market are an excellent Target Market.... Why do we need faceless annual reports and third-hand market research studies to introduce us to each otherThese are the statements of a desperate, whining man running into the open, welcome arms of defeat....
3 Pages (750 words) Assignment

Identify Target Market

The essay "Identify Target Market" states that the customer database is a highly efficient tool for identifying the Target Market for goods and services.... The identification greatly facilitates in preparing appropriate market communication strategies to influence the Target Market.... hellip; The mobile companies like Nokia, Samsung, etc evaluate and analyze customer database for introducing new products in the emerging new Target Market....
1 Pages (250 words) Essay

Target Market of Notedesks

In the paper “Target Market of Notedesk's” the author discusses Notedesk's primary market, which is universities, colleges, and other learning institutions which agree with them in providing exciting learning tools to the students.... These will be considered the primary Target Market of Notedesk company....
1 Pages (250 words) Case Study

Target Market and Competitive: Chipotle

The Target Market of Chiptole restaurant is adults aged from 18 years to 24 years old.... The income brackets of the Target Market ranges between $10, 000 to $60,000.... 82 percent of the Target Market is Caucasian and 69 percent do not have children.... The Target Market comprises of individuals who are image conscious, tech shrewdness, love an active lifestyle, financially unfocused and environmentally conscious.... Overall, the Target Market is all those people who value freshness in foods, and in their shopping behavior, they value anything fresh....
4 Pages (1000 words) Essay

Target Market as General Approach

The essay under the title "Target Market as General Approach" states that it is important for restaurants to identify a Target Market so that they cannot only identify the specific requirements of their consumers but also shape their products around such needs.... hellip; Thus without being aware of their Target Market, or whether there is the existence of an audience, restaurants cannot reasonably expect their business to survive.... A restaurant that has identified a Target Market will also have a clear focus on what it wants to do and avoid a general approach in an extremely differentiated market place....
1 Pages (250 words) Essay

Product Description Target Market

nbsp;… As the paper, Product Description Target Market, highlights a good outline for a Target Market enhances the setting of the product prices, and services, as well as guidance during the creation of promotional activities like advertisements.... This essay stresses that it is imperative to pinpoint the market targets in any business with reference to its products and services.... The target can be broad ranging from college students, mothers, children among others, but the description details should be as precise as possible....
5 Pages (1250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us