StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

New Product Launch Marketing Plan Part I - Essay Example

Cite this document
Summary
The release of Samsung Galaxy s6 shall stamp the corporations position as a global market leader and innovator of smartphones. Cell phones should serve the essential function of…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.9% of users find it useful
New Product Launch Marketing Plan Part I
Read Text Preview

Extract of sample "New Product Launch Marketing Plan Part I"

MARKETING Introduction Samsung phones show resilience and are designed for specific demands of the changing market. The release of Samsung Galaxy s6 shall stamp the corporations position as a global market leader and innovator of smartphones. Cell phones should serve the essential function of communication and meet other customer demands. Likewise, customers should enjoy the value of products purchased with hard earned money. The smartphones era offers gadgets with multiple functions for the convenience of shoppers.

However, many of the services do not match various customers’ specifications. Most critical customer demands that current operators assume are cost efficiency, quality picture, long battery life and durability of the gadgets. It is in this line that Samsung Corporation introduces a new smartphone into the market to address the divergent needs of both local and international markets. Samsung Galaxy s6 is stylish, customer friendly, energy efficient and easy to operate cell phone. Although the market is flooded, most products lack precision evidenced by this product.

This provides Samsung with an incredible prospect for market growth. Several of Samsung developed merchandise attract immense admiration worldwide. In this regard, Galaxy s6 will register a fast, momentous market infiltration through a firm business model. In addition, company’s diverse and strong management team, strategic and long-range planning approach shall efficiently help to execute this exciting opportunity (Mohr, Sengupta & Slater, 2010). Other notable strategies that shall improve the cell phones success encompass strong bond with customers and elaborate market research.

By the close of the year, Samsung will also have achieved mergers and established strong relationships with different cell phone competitors like Apple and HTC.Market needsSamsung phones meet specific market demands. Thus, Samsung Galaxy s6 retail will be a success. The marketing stratagems of Samsung is foundational to its business realization. The marketing strategy of Samsung Galaxy shall be customized fit under the banner of One Samsung (Mohr & Slater 2010). Once Samsung generates innovative electronic appliances and equipment.

The strategy encompasses conducting a market analysis to establish the high-tech needs of the customers. Then addressing the needs through effective telecommunication gadgets like the product in line (Samsung Galaxy s6) that is comparatively affordable in the market with sophisticated technological involvement. To have an advanced competitive lead, the corporation shall invest in product brand building through the intonation “enabling brand in handlers 24/7.” In addition, promotion shall entail funding of community activities like through the corporate social responsibility policy.

Social events like sports shall enable many to recognize the Samsung Galaxy s6 brand thus the improving consumption of Samsung’s merchandises. Market GrowthEach day cell phone prices increase because of the new features. However, proposed marketing strategy of Samsung Galaxy s6 is in line with the variables of the marketing mix. The proposed marketing strategy for this gadget takes into consideration promotions, price, product, location and the physical proof of the market product. The product combines various functions and serves with high precision.

Given the enhanced performance, it is a better and reasonable option compared to rival gadgets. The promotions for this product is labeled enabling brand handlers 24/7 signifying physical indication of the market presence across the globe. ReferencesGary Armstrong, P. K. (2012). Marketing: An Introduction, Student Value Edition (11th ed.). New Jersey: Prentice Hall PTR.Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of high-technology products and innovations. Upper Saddle River, NJ: Prentice Hall

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“New Product Launch Marketing Plan Part I Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
New Product Launch Marketing Plan Part I Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/marketing/1681821-new-product-launch-marketing-plan-part-i
(New Product Launch Marketing Plan Part I Essay Example | Topics and Well Written Essays - 500 Words)
New Product Launch Marketing Plan Part I Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1681821-new-product-launch-marketing-plan-part-i.
“New Product Launch Marketing Plan Part I Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/marketing/1681821-new-product-launch-marketing-plan-part-i.
  • Cited: 0 times

CHECK THESE SAMPLES OF New Product Launch Marketing Plan Part I

International and Strategic Marketing

With the expansion to Paris, the company will also introduce a new product in the market.... The new product involves training programs for International marketing.... This assignment "International and Strategic marketing" shows that in Telemarket, our business and core areas of expertise are market training and consultancy in the UK.... After the marketing team completed its analysis on the first location outside the UK that the company should base its services on, we decided to take the business to Paris, France due for several reasons that will be outlined later....
9 Pages (2250 words) Assignment

Marketing Plan for Company G

The company would have to organize various promotion and advertising activities in order to provide adequate exposure to the new product.... This discussion stresses that consumers with comparatively higher income level are likely to purchase electronic appliances as they want to make their life more convenient, and they are ready to part with their money for that.... It is imperative to identify the target market where the company will deploy its marketing tactics....
10 Pages (2500 words) Research Paper

Marketing and Strategy Theory Application

he review found a number of differences between the top 20 companies and the bottom 20,000 companies in new product introductions.... A notable one is the lack of strategic marketing on the part of the bottom 20,000 new product introductions.... Before any new product introductions, these companies had gathered all the vital information through research.... Strategic marketing and market research can therefore go a long way in increasing the success rate for new product introductions....
11 Pages (2750 words) Essay

Marketing Value of Advertisement Campaign for New Product Launch

The objective of this research "Marketing Value of Advertisement Campaign for new product launch" is to concern the approaches to marketing an innovative product in a certain field.... For a new product launch, if the negative publicity marks the beginning, they stand to lose the market share.... A new product would first try to penetrate the market but established brands like P&G seek a long-term relationship with the customers.... n established brand is as concerned about which media the competitors use as the new product launchers would be....
8 Pages (2000 words) Case Study

The Main Goal and Objective for Launching iPhone

he company will be launching a new product in the market.... This report will include all the requirements, the planning process, implementation and the effective means of monitoring the implementation process (Comments on “A new product Growth for Model Consumer Durables The Bass Model 2011).... This paper will focus on how launch effectively a new iPhone for the Apple Inc.... The launch of this product will also assist in distributing the product in the market....
8 Pages (2000 words) Essay

He/ She Who Fails to Plan, Plans to Fail

Unless the marketing plan or processes is properly planned, there will be inadequacies leading to the failure of the product.... Then, the paper will analyze the value of the marketing plan by discussing how an ineffective marketing plan will give an upper hand to the competitors.... The next theme that will be analyzed in this paper is how an unsound marketing plan will prevent the organization from guiding and optimizing the employees' performance....
6 Pages (1500 words) Assignment

Custom Marketing Plan

The author presents the Custom marketing plan of the company G which is capable of producing and selling premium quality electronic appliances for its potential customers from its state-of-the-art production plants.... 4) To enter the market with aggressive marketing and advertising strategies through the use of informative and persuasive advertising tactics....
9 Pages (2250 words) Coursework

Cravendale - Branding Objectives for New Product

It justifies test marketing and strategies for testing the market, a marketing plan for selecting the target audience and launching a new product.... The paper “Cravendale” - Branding Objectives for New Product” examines the final stages of the product brand creation - test making and product launch.... Branding objectives clearly are written down and communicated can have a synergizing effect on the activities of the new product team....
16 Pages (4000 words) Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us