StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Decision Making Process and Consumer Buying Process - Essay Example

Cite this document
Summary
The paper "Decision-Making Process and Consumer Buying Process" is an excellent example of an essay on marketing. The decision-making process that a consumer goes through before making a purchase as opposed to the actual purchase is the contrast between the decision making vs. consumer buying process…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful

Extract of sample "Decision Making Process and Consumer Buying Process"

The paper "Decision-Making Process and Consumer Buying Process" is an excellent example of an essay on marketing. The decision-making process that a consumer goes through before making a purchase as opposed to the actual purchase is the contrast between the decision making vs. consumer buying process. In marketing parlance, there are the processes of decision making and consumer buying that reinforces and complements each other. The decision-making process typically involves the stages ranging from identifying the need, searching for information, evaluating alternatives and finally taking the decision. A successful marketer would recognize the importance of each step of the decision-making process as concentrating only on the final step i.e., the decision making might be a case of too late for the products that the customer would have evaluated but not purchased.

There are several models of consumer decision making that include the rational or the economic model, the psychological model, and the consumer behavior model. The rational model has come in for criticism lately due to the fact that the concept of consumers making rational choices has been questioned by the experts. On the other hand, the psychological models that take into account the cognitive aspect, as well as the whims and fancies of the buyer, is considered more appropriate.
The consumer buying process is the outcome of the decision-making process and is the last stage of the decision-making process. As such, it can be said that the actual buying is the outcome of a complex process that takes into account several factors, both external and internal. Thus, when we contrast the decision-making process with that of the consumer buying process, we are making a distinction between the inputs and the outputs to take an analogy from technology. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Decision Making Process and Consumer Buying Process Essay, n.d.)
Decision Making Process and Consumer Buying Process Essay. https://studentshare.org/marketing/1886227-compare-decision-making-process-vs-consumer-buying-process
(Decision Making Process and Consumer Buying Process Essay)
Decision Making Process and Consumer Buying Process Essay. https://studentshare.org/marketing/1886227-compare-decision-making-process-vs-consumer-buying-process.
“Decision Making Process and Consumer Buying Process Essay”. https://studentshare.org/marketing/1886227-compare-decision-making-process-vs-consumer-buying-process.
  • Cited: 0 times

CHECK THESE SAMPLES OF Decision Making Process and Consumer Buying Process

Consumer Behaviour and Buying Decision Process

… The paper "Consumer Behaviour and Buying Decision process" is a brilliant example of a term paper on marketing.... The paper "Consumer Behaviour and Buying Decision process" is a brilliant example of a term paper on marketing.... Therefore, they take on a process to enable them to compare the alternative choices available on the market so as to come up with the best choice of buying.... The process of consumer behavior in making a purchase decision is given in five stages which include; problem recognition, information seeking, evaluating alternatives, making a purchase decision and post-purchase behavior....
10 Pages (2500 words) Term Paper

The Factors Affecting Buyer Behavior

… The paper “Current Consumer Trends, Personality, and Motivation in Establishing Consumer Behavior, Motives Influencing decision making process while Buying" is a persuading version of a term paper on marketing.... The paper “Current Consumer Trends, Personality, and Motivation in Establishing Consumer Behavior, Motives Influencing decision making process while Buying" is a persuading version of a term paper on marketing.... Scholars argue that the decision-making process often starts before the actual buyer and seller contact....
10 Pages (2500 words) Term Paper

A Consumers Decision-Making Process when Buying Smartphones

From the discussion, it is observed that factors such as motivation, personality and self -concept, perception and consumer imagery, learning and attitudes have a direct impact on the way consumers make decisions when making purchases.... … The paper "The Influence of Different Internal Factors on a Consumer's Decision-making process when Buying Smartphones" is a great example of a marketing case study.... In this essay, the influence of different internal factors on the decision-making process of consumers is examined....
9 Pages (2250 words) Case Study

The Consumer Buying Decision Making Process - Fast-Moving Consumer Good

… The paper "The Consumer Buying decision making process - Fast-Moving Consumer Good" is a perfect example of a marketing case study.... The paper "The Consumer Buying decision making process - Fast-Moving Consumer Good" is a perfect example of a marketing case study.... The second step in the buying process involves information Search.... The first step in the consumer buying decision is the need or problem recognition step (Solomon, Polegato, and Zaichkowsky, 34)....
8 Pages (2000 words) Case Study

Samsung Galaxy Note 3 - Determining the Consumer Decision Making Process

… The paper “Samsung Galaxy Note 3 - Determining the Consumer decision making process” is a worthy example of the case study on marketing.... The paper “Samsung Galaxy Note 3 - Determining the Consumer decision making process” is a worthy example of the case study on marketing.... The figure below shows a simple model for the consumer decision-making process.... In addition, consumer decision theories will be considered in relation to the consumer decision-making process....
14 Pages (3500 words) Case Study

Consumers Decision-Making Process

… The paper "Consumer's Decision-making process" is a great example of a Marketing Case Study....   The paper "Consumer's Decision-making process" is a great example of a Marketing Case Study.... By the end of this essay, one should be able to get a clear picture of the consumer decision-making process, and how it is affected by the external factors covered.... According to Burrow, decision making is an integral part of the life of a consumer (2008)....
14 Pages (3500 words) Case Study

Encouraging Positive Consumer Behaviors

According to the author, motivation is a key concept in determining consumer buying decisions.... It is a relevant book because it examines key concepts that affect the consumer decision-making process which includes the concept of motivation.... It argues that motivation is one of nine key concepts affecting consumer decision making in regard to the generation Y perspective.... It also examines major areas that need to be considered in order to obtain future scholarships such as decision making by group members, segment, cultures and emerging market sectors....
5 Pages (1250 words) Annotated Bibliography

Consumers' Decision Making Process

… The paper "Consumers' decision making process" is a great example of a Marketing Case Study.... nbsp;   The paper "Consumers' decision making process" is a great example of a Marketing Case Study.... Consumer decision-making and consumer behavior are common topics in several fields in recent years.... Consumer decision-making and consumer behavior are common topics in several fields in recent years.... Based on the current framework, the aim of this paper is to evaluate the context of consumer decision-making and consumer behavior....
11 Pages (2750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us