StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Kempinski Hotels in United Arab Emirates - Essay Example

Cite this document
Summary
The focal point of this paper is to evaluate and analyze Kempinski Hotels in United Arab Emirates. It should be mentioned that the Kempinski group of Hotels are one of the leading players in the hospitality industry with a history of around 180 years. The Kempinski Hotels ventured into UAE lately and at this date their hotel is regarded as high profile feature in the region.
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Kempinski Hotels in United Arab Emirates
Read Text Preview

Extract of sample "Kempinski Hotels in United Arab Emirates"

Download file to see previous pages

At the moment the Kempinski Hotel of Ajman is in its growth period and it is expected that it will soon reach its zenith in the hospitality industry. (Sen, 448-50) 2) It is always difficult to enter any industry and the hospitality industry in UAE was no different. However with proper execution of five forces it becomes logically viable for a new company enter into a specified market Michael Porter in his famous idea of the Five Forces condenses his theory regarding the 5 separate forces, which, according to him, influence any given industry.

These forces include the force of Rivalry, rampant between all the firms in the industry. Threat of substitutes is another force i.e. the threat posed by outside products which do not belong to the same industry as the product it tends to threaten. Buyer Power Barriers is another which, if high, can even set the price for things available in the market. The next one is the Supplier Power which, if high, can even bite of a good chunk of the manufacturers profit by simply supplying raw materials at a higher price.

The last one is the Barriers to Entry, which is the principle key in the hands of the old firms to keep new firms from entering the market. Porter's five forces train a new competitor to scrutinize these 5 important forces before taking decisions pertaining to strategies your firm might be keen to pursue. Porter is quick to provide antidotes to deal with each of the force he so carefully describes. To combat either of the forces he outlines 3 different types of strategies; the corporate level strategy, the business unit level strategy and the functional or departmental level strategy.

These strategies ought to be utilized for successfully confronting and overpowering the problems posed by any of the 5 forces he outlines. From the parameter of the paper it could be stated that Kempinski Hotels did exactly this and thus the entry was made possible with comparative smoothness. 3) In the context of hospitality industry in UAE it can be stated that the Kempinski Hotels made a late movement into the market of UAE. It is a certainty that the first movers enjoy a considerable advantage of over the late movers and in this case hotels like Marco Polo Hotel, Millennium Hotel, Landmark Suites Hotel, Lotus Grand Hotel and Rimal Rotana all penetrated the UAE hospitality market on an earlier date than the Kempinski Hotels.

However, with their brand equity of the mother concern and with the incorporation of the effective business strategies the Kempinski Hotels compromised the disadvantages of late entry and came out as winners in the long term. (King, 34-5)4) Kempinski Hotels started their campaigns in UAE in a high note. Like all successful organizations they followed the path of strategic management and became successful. With the boom of tourism industry in UAE it was logical that there would be a heady demand for accommodation and thus the market can be stated as well secured.

It has been reported that the average room occupancy in 5 and 6 star hotels range from 75% to 90% which is extremely high under all conditions. Under such circumstances it would relevant to mention that the basics of the product are already well positioned as the Kempinski Hot

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Kempinski Hotels in United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Kempinski Hotels in United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/miscellaneous/1499338-kempinski-hotels-in-united-arab-emirates
(Kempinski Hotels in United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 Words)
Kempinski Hotels in United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/miscellaneous/1499338-kempinski-hotels-in-united-arab-emirates.
“Kempinski Hotels in United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1499338-kempinski-hotels-in-united-arab-emirates.
  • Cited: 0 times

CHECK THESE SAMPLES OF Kempinski Hotels in United Arab Emirates

United Arab Emirates

The united arab emirates is a federation of seven sheikhdoms each known as an Emirate, the seven Emirates are; Abu Dhabi( Abu Zaby), Dubai( Dubayy), Sharijah(Ash Sharijah), Umm al Qaywayn, Ajman, Al Fajayrah, and Ras al Khaymah.... hellip; The united arab emirates is a federation of seven sheikhdoms each known as an Emirate, the seven Emirates are; Abu Dhabi( Abu Zaby), Dubai( Dubayy), Sharijah(Ash Sharijah), Umm al Qaywayn, Ajman, Al Fajayrah, and Ras al Khaymah....
8 Pages (2000 words) Essay

Detailed Analysis of United Arab Emirates

The paper gives detailed information about the united arab emirates.... "Detailed Analysis of united arab emirates" shows UAE from all aspects, describing culture, history of urbanization, and other important components.... hellip; The people of the united arab emirates are called Emirati and thus their culture is known as Emirati culture.... The united arab emirates consists of seven states or Emirates of Abu Dhabi, Dubai, Sharjah, Ras Al Khaimah, Fujairah, Ajman, and Umm Al-Qaiwain....
12 Pages (3000 words) Research Paper

Marketing Strategy of Kempinski

The hotel chain was launched in the year 1897, which makes it the oldest group of luxury hotels in Europe.... Being one of the oldest chains of hotels in Europe, Kempinski provides a unique offering of cultural heritage and traditional architecture.... Nonetheless, the company is continuously expanding its base by adding new hotels in Middle East, Europe, Asia and Africa.... Currently, kempinski hotels are present in 30 countries across the globe....
8 Pages (2000 words) Research Proposal

The United Arab Emirates

This work called "The united arab emirates" describes complete and detailed overlooks on the country previously called the Trucial States, and more recently known as the United Emirates of Arab, and it is an interesting study of a 'rags to riches' tale of an ancient country.... This article will give a structured view of the United emirates of Arab and discuss in detail its historical background, institutional features, and its political culture.... Thus as a whole, this article will give a complete and detailed overlook of the country, previously called the Trucial States, and more recently known as the United emirates of Arab, and it is an interesting study of a 'rags to riches' tale of an ancient country....
10 Pages (2500 words) Coursework

Occupation of the Three United Arab Emirates Islands

The paper "Occupation of the Three united arab emirates Islands" examines the conflict between the united arab emirates and Iran regarding the islands of the Greater and Lesser Tunbs and Abu Mousa.... The united arab emirates has attempted to present a number of diplomatic options, including tradeoffs.... For instance, during one proposed diplomatic action, Iran noted they would recognize the united arab emirates occupation of these islands if the united arab emirates would recognize Iran's occupation of the Tunb Islands; this would occur with one of the countries leasing the Tunb Islands to the other (Schonfield 1994)....
5 Pages (1250 words) Essay

The United Arab Emirates and its Subcultures

This essay analyzes the united arab emirates, that contains the “seven small emirates of Abu Dhabi, Dubai, Sharjah, Ras Al-Khaimah, Ajman, Umm Al-Qaiwain, and Fujairah, which were united as a federal state on 2 December 1971”.... The UAE shares major features of its culture with adjacent arab nations.... Remaining are from Saudi Arabia, Europe, and the united States....
10 Pages (2500 words) Research Paper

United Arab Emirates Culture and Society

This essay analyzes the united arab emirates (UAE), which consists of the seven small emirates of Abu Dhabi, Dubai, Sharjah, Ras Al-Khaimah, Ajman, Umm Al-Qaiwain, and Fujairah (Halaf, 2012).... Halaf (2012) asserted that the celebration of the National Day in UAE epitomizes unity and cooperation in the modern arab world, as concretized in the use of the family to symbolize oneness and solidarity.... In addition to this, the colors of the national flag - green, red, white, and black - are shared with other arab countries....
9 Pages (2250 words) Research Paper

Aviation Transport Services In The United Arab Emirates

The paper "Aviation Transport Services In The united arab emirates" discusses the quality of service and various forms of organizational culture in it.... The aviation consultancy group known as Skytrax rates emirates Airlines as a four-star airline.... Emirate Airline is based in Dubai and is owned by the Dubai government....
7 Pages (1750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us