StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Contemporary Developments in Business and Management - Essay Example

Cite this document
Summary
Nike, leading sportswear and equipment manufacturer and supplier, targeted to become one of the best ‘Employer of Choice’ at the turn of the 21st century. It wanted to be recognized as one of the finest places to work. To attain that positive image Nike wanted to improve…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
Contemporary Developments in Business and Management
Read Text Preview

Extract of sample "Contemporary Developments in Business and Management"

Download file to see previous pages

So, in 2005, it actualized that plan by adopting the Diversity Program. This program apart from improving Nike’s ethical image, also positively impacted the business environment of Nike both in its external as well as in its internal environment, opening up a surge of opportunities and at the same time it also giving rise to challenges in certain aspects. So, this paper will analyze Nike’s internal as well as external business environment, focusing on how the current political and economic factors are influencing its decision making particularly regarding its Diversity program, ending with the recommendations on how to further optimize its functioning Nike Corporation is the world’s leading supplier and or manufacturer of sports equipments, athletic shoes and apparels.

It was formed in 1964, and by 1980, it already had more than 50% market share in the United States. Nike has over five hundred factory or office locations in around 45 countries all over the world. Nike’s operations in UK are extensive with stores at many prominent places and manufacturing process is also going on. With such extensive locations, Nike, an American corporation has a sizeable percentage of employees from diverse groups. So, Nike is a very diverse company and focuses a great deal on improving diversity throughout the organisation.

“This company operates on six continents, and employs around 23,000 people. Their suppliers, shippers, retailers and service providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company.” (Clarke et. al, 2005). But, as part of a positive image building exercise, Nike under the leadership of Phil Knight planned to increase that percentage to recognizable and optimum levels. So, in 2005, it actualized that plan by adopting the Diversity Program in its recruitment process. Phil

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Contemporary Developments in Business and Management Essay - 6”, n.d.)
Contemporary Developments in Business and Management Essay - 6. Retrieved from https://studentshare.org/miscellaneous/1564481-contemporary-developments-in-business-and-management
(Contemporary Developments in Business and Management Essay - 6)
Contemporary Developments in Business and Management Essay - 6. https://studentshare.org/miscellaneous/1564481-contemporary-developments-in-business-and-management.
“Contemporary Developments in Business and Management Essay - 6”, n.d. https://studentshare.org/miscellaneous/1564481-contemporary-developments-in-business-and-management.
  • Cited: 0 times

CHECK THESE SAMPLES OF Contemporary Developments in Business and Management

Contemporary Management Accounting System

The modern accounting literature has constantly emphasised that there is a strong requirement for management accountants to diverge and deviate from the conventional bookkeeping role, to a more active role, that offers dynamic support to the organization's management and comprises of rising involvement in business decision-making (Kaplan, 1995; Granlund & Lukka, 1997; Granlund & Lukka, 1998; Jarvenpaa, 2001).... Hopwood (1976), in his book ‘Accounting and Human Behaviour” had stated that, “Accountants and other members of the management team searching for means of understanding and improving standard setting and budgeting; must therefore see the process in its entirety and respond to it as a complex human and technical problem rather than one standing in technical isolation....
11 Pages (2750 words) Essay

Contemporary Developments in Business and Management Assignment

To manage with this various business analysis tools such as SWOT, PESTEL, Porter's Five Force analysis etc will be included in the paper.... This research outlines the external influences to which the beer industry and Guinness International (Guinness) are subjected.... hellip; The conclusion from this study states that although the industry has formulated self-regulation guidelines limiting advertising and packaging, they still cannot overcome the temptation to cheat due to the competitiveness of the industry....
16 Pages (4000 words) Assignment

Siemens

SWOTSWOT Analysis, is one of the most commonly used strategic tools in business analysis.... Founded in 1847 (nearly 160 years ago) by Werner von Siemens and headquartered in Berlin and Munich, Siemens is one of the world's largest electrical engineering and electronics companies....
22 Pages (5500 words) Research Paper

Contemporary Developments in Business and Management in Tesco

The growth strategy of the company is a long-term strategy based on four key parts: growth in the Core UK business to expand by growing internationally to be as strong in non-food as in food and to follow customers into new retailing services.... pecifically the PEST or PESTLE analysis is a useful tool for understanding risks associated with market growth or decline, and as such the position, potential and direction for a business or organization.... The business relationship of Tesco is with nearly 2,000 own-brand primary suppliers in 98 countries....
16 Pages (4000 words) Essay

Contemporary Development in Business and Management

With the subscriber base not matching up the expectation and airtime usage remaining sluggish, business plans made by the service providers began to falter that resulted in small companies winding up their businesses early.... Indian Telecommunication sector is one of the fourth largest telecom markets in Asia after China, Japan and South Korea....
14 Pages (3500 words) Essay

Contemporary Development in Business Management

Nordex is a German-based company established in 1985 in Give, Germany.... This company specializes in wind turbines and energy solutions developed for large target audience.... The uniqueness of… Using this strategy, Nordex tries to protect the community from global warming and resource depletion....
15 Pages (3750 words) Essay

Contemporry Developments in Business nd Mngement

This essay analyzes BMW's history, that is in terms of the United Kingdom, extends bаck to 1928 when the compаny purchаsed а smаll аutomotive compаny nаmed Fаhrzeugwerke Eisenаch thаt mаnufаctured the Dixi 3/15 PS which wаs being produced under license from Аustin, а British аutomotive compаny....
23 Pages (5750 words) Essay

Contemporary Developments in Business and Management of Starbucks

The paper examines important components and elements of modern business in Starbucks and how it compares with other entities and activities in terms of international business, strategic management and other elements of business management.... This includes themes relating to international economic factors, newly developing countries and knowledge management.... hellip; The research would cover the elements of the module on strategy and international business....
18 Pages (4500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us